Why do you do what you do?
At the core of your very being, at the center of your soul, is the thing that drives you to do everything you do. Do you know what it is? What feels like a long time ago now, I wrote an article about...
View ArticleGetting back to basics.
Why do we over complicate things? Like everyone else, I’ve been trying to break through the glass ceiling, but for some reason there’s the chain pulling me back. I can see where I want to be, but it’s...
View ArticleDoes the “official” marketing definition define you?
Does your marketing have any semblance of humanity? If you want to keep it that way, you should avoid the American Marketing Association’s definition for marketing. They say the definition for...
View ArticleDo you know why you should develop a strategy for your marketing?
“Throw it at the wall and see what sticks.” …Not how you develop a strategy. Yet, the number of businesses and individuals employing this technique is heartbreaking. On any given day, businesses...
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